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Services

Let's find the solution that fits you best.

We don't sell the same package to everyone. A café that wants to fill up on Tuesdays, a shop that wants to sell online and a company with three branches all need different things. You tell us the problem, we pick the areas you need together, and we tell you clearly what we do and what we don't.

Tell us the problem

Strategy

Typical problem“I post every day but no more people come in.”

What we do

First we work out where you want to go, then how to get there. We look at your market and the competition near you, choose who to talk to and the place you want to hold in their mind. That's called positioning: the reason someone picks you over someone else.

What you get

  • A look at your market and your local competitors.
  • Your target audience and positioning, written down clearly.
  • A review of your offer: what you sell, to whom, at what price and where.
  • An editorial plan and measurable goals (KPIs, the numbers that tell us if we're heading the right way), with regular reports.

Who it's for: people opening a new business, people doing lots of things without seeing results, people who want to know where to invest before spending.

Brand identity

Typical problem“Every post looks like it's from a different business.”

What we do

We give you a face and a voice people recognise and remember. Not just a logo: colours, typefaces and the way you speak to your customers too.

What you get

  • Name, logo and symbol, with rules for using them.
  • Colour palette and typefaces.
  • Tone of voice: how you speak, what you say and what you don't.
  • A brand manual for social media, website, signage and packaging.

Who it's for: people starting from scratch, people whose logo no longer represents them, people who are growing and want to look the part.

Strategy & identity included

Content & video

Typical problem“I don't know what to post, and phone videos don't look good.”

What we do

We create and edit content made to stop the scroll. We write the ideas, the opening hooks and the scripts.

What you get

  • Reels and vertical videos, including ones made specifically for TikTok.
  • Custom carousels and graphics.
  • Photos of products, dishes, spaces and people, ready for social media and your website.
  • Editing, including footage you already have.

Who it's for: businesses that know they should be on social media but don't have the time, the skills or the ideas.

Strategy & identity included

Social media management

Typical problem“I get loads of views but no new customers.”

What we do

We post to a plan, reply to comments and watch the numbers that matter. Views are nice, but they don't pay the rent: that's why we also track messages, bookings and visits.

What you get

  • An editorial calendar and copy for every post.
  • Posting on Instagram, Facebook, TikTok and LinkedIn, adapted to each platform.
  • Regular stories.
  • Comment replies and community care.
  • A monthly report in plain words.

Who it's for: people who already have content (their own or ours) but can't keep up, or post "whenever they remember".

Strategy & identity included

Websites & e-commerce

Typical problem“Nobody finds me on Google.” Or: “I have a website, but nobody gets in touch.”

What we do

We build a website that works for you even when you're closed: fast, easy on a phone and written to get people to contact you. If you want to sell online, we set up the shop with catalogue, payments and shipping.

What you get

  • A showcase website designed phone-first.
  • An online shop ready to sell.
  • Local SEO: we work on your site and your Google Business Profile so people searching "near me" can find you.
  • Google Analytics, Meta Pixel and a compliant cookie banner.
  • Maintenance: updates, security, backups, new pages and promotions.

Who it's for: people without a website, people with an old one that brings no enquiries, people who want to sell online.

Strategy & identity included

Email marketing

Typical problem“Customers come once and then disappear.”

What we do

We keep you in touch with your customers, so they come back. We set up automatic emails that go out at the right moment, and newsletters in step with what you post on social media.

What you get

  • Technical setup so your emails land in the inbox, not in spam.
  • An email template with your branding.
  • Automatic emails: welcome, abandoned cart, "we miss you".
  • Newsletters and promotions, copy and design included.
  • A clean contact list, split by interests.

Who it's for: businesses with regulars or an online shop, people who collect contacts and then never use them.

Every project starts from strategy and identity. Even if you only ask for a reel, we first work out who it speaks to and why.

FAQ

Questions we get a lot

How much does it cost?

It depends on what you need, which is why there's no price list on the site. After your first message we send you a clear proposal: what's included and what isn't. No surprises halfway through.

Do you only work with cafés and restaurants?

No. We work with businesses of every size: from the corner café to SMEs and large companies, including studios, service businesses and online shops.

Do you only work in the South of Italy?

We're from the South of Italy and we mostly work with businesses there, because we know the place and the people. If you're somewhere else, write to us anyway: let's talk.

Do I need all the areas?

No. You can start with just one. Strategy and identity are the base of every project anyway, so we never start blind.

I already have a logo / a website / some content. Do we start over?

Only if it's needed. We look at what you have first: often it just needs fixing, not redoing.

Who owns the profiles, the website and the contacts?

You do. Social profiles, website code, contact list and the content we make stay yours.

How soon will I see results?

It depends on the goal and where we start from. Be wary of anyone promising numbers in a week: we tell you what we measure and how often, so you can see for yourself if we're heading the right way.

How does the first contact work?

Fill in the form below, even with just a couple of lines. We'll reply and, if it makes sense, set up a chat to understand the problem better.

Let's talk

What's your problem?

Tell us the way you'd tell a friend. We'll work out what the service is called: let's find the solution that fits you best.

Prefer email? soolumedia@gmail.com

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