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About

From the South, for ideas that travel far.

Soolù is a young creative company, born in the South of Italy and founded by people who chose to stay here, grow and invest. Roots give ideas momentum: that’s why we start from here.

Antonio Lorusso, founder of Soolù
Antonio Lorusso, founder of Soolù

A young team that knows what it wants

We're a marketing team founded by Antonio Lorusso. We help businesses in the South, from the little shop round the corner to SMEs and large companies, grow on social media and online with a precise strategy built around them, down to the details.

We don't believe in one recipe for everyone. Taking inspiration from people who do well is fine, but it takes logic, a critical eye and creativity: what works for your competitor won't necessarily work for you.

How we think

Three things we don't compromise on

  1. Tailored, always.

    Every business has its own customers, its own neighbourhood, its own way of talking. Strategy starts there.

  2. Copy with your head.

    We look at what others do to understand it, not to do the same thing.

  3. The South as a starting point.

    We know the place and the people, and we want ideas born here to travel far.

The mascot

And then there's Tò

Tò is our point of view, in a burgundy hoodie. He watches, asks questions, comments and explains. He's curious and a bit ironic, sometimes tired or doubtful, but he never makes fun of the people we help. You'll find him in our videos and all around this site.

Yes, the eyebrows are always like that.

Tò, the Soolù mascot, waving

Ideas start from a point of view.

Ours is in the South.

We're heading far.

Let's talk

What's your problem?

Tell us the way you'd tell a friend. We'll work out what the service is called: let's find the solution that fits you best.

Prefer email? soolumedia@gmail.com

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